SETTING NEW FASHION TRENDS: MAAJOA ASABEA YEBOAH

African jewellery and accessories making is a growing trend in Ghana now and more young people are
finding career and business opportunities in the sector.

Maajoa Asabea Yeboah is a trendsetter in the African Accessories industry. Not only has she made a name for herself with the ‘Asabea Ayisi’ brand, she is also using her talent to create more opportunities for young girls through her ‘One Girl, One Skill’ project.We spoke with her to learn more about her journey

ABOUT MAAJOA ASABEA
I started my basic and junior high school education at Hecta international school and then continued on to Suhum Senior High School both in the Eastern Region of Ghana. I later studied Accountancy at the Accra Technical University. I am currently an entrepreneur, a mentor and a trainer. I am the creative Director of the ‘Asabea Ayisi’ brand, a reputable fashion accessories brand based in Accra, Ghana. I am
also the founder of ‘One girl One skill Africa’, a non-government organization based in Accra that
carries out skill training projects nationwide.

These ventures have opened up amazing opportunities for me as well. I was a participant of the Young African Leadership Initiatives (YALI) fellowship in March 2017, selected as a Youth Ambassador by the US Global Leadership Coalition’s Entrepreneurship Challenge held in Accra in 2016 and also listed as part of 30 Young Achievers in 2016 by New Accra. In all its been a great journey so far I recently won the Fashion Personality of the year at the 2017 Africa Youth Awards

WHY ACCESSORIES MAKING?
It was purely out of passion. Though I was already in tertiary studying to be an accountant to work in a bank like my father, passion and talent for making DIY crafts drove me to learn everything about the fashion industry and pursue it. The ‘Asabea Ayisi’ Brand started while I was still a student in
the Polytechnic.

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