Semalt Expert Provides A 10-Step Guide To Marketing E-Commerce Content.
SEO and content marketing are interdependent. However, when it is planned and implemented correctly, the content can significantly improve search performance. Therefore, how can you mix SEO requirements with content creation?
Check out these ten golden rules, provided by Semalt’s Senior Customer Success Manager Artem Abgarian .
1. Discover what customers like
Marketers quickly succeed in doing market research to determine the needs of their customers. Another free and quick technique to amass content ideas needed by customers is the use of SEO keyword research. To do this, choose to answer the questions people ask search engines and interview support staff for more ideas.
2. Choose content types wisely
When written on a topic that researchers are looking for in large numbers, the long form content can be good. In addition, these contents must be written in a language frequently used by visitors. One of the best ways to determine the best kind of content is to pay attention to topics that rank well on Google.
3. Do not forget to include a descriptive text
Although search engines have a continually evolving capability, they still require descriptive text to help them understand the content, context, and images of a video. Always describe the infographics and include the transcripts containing the key points you want to do.
4. Do not forget what you sell
Stick with content ideas that coincide with the services and products you provide. This may seem like an obvious idea. However, researchers are always interested in an infinite number of concepts, information and products. Therefore, avoid generating content outside of your product information.
5. Do not write for management
Write for the public. Unless, the viewers use the same SEO words as the business, give up the jargon and create unique content using descriptive and simple language. Still, by referring to the keywords, you did research earlier while deciding on your content.
6. Do not forget to sell, gently
Ecommerce merchants want buyers to land on their site whenever they search and be attracted to available content. However, sometimes it is the content that ranks instead of the product and category. In such a situation, a salesman should demonstrate how to take care of or use something, and this may encourage visitors to buy the product.
7. Link e-commerce and content
The link is an important way for the audience to access and digest the content. In addition, it helps search engines understand the importance of different areas of a site. Use header and footer navigation to link information and content so visitors can easily get information and products.
8. Host content on your website
If you want to rank your content, put it on the same site as the one used for product sales and not on a microsite. Microsites are not beneficial in natural search performance because it is an external link.
9. Consider syndicating content
The content of your site does not always attract the good visitors. In such cases, e-commerce traders should syndicate the content. This is done by offering content to other sites that outweigh the hosting of content on your website.
10. Be careful when posting syndicated content
Publishing articles from another source may seem like an interesting solution when you run out of resources to create your own content. Nevertheless, from an SEO point of view, this line of conduct is detrimental in e-commerce. It helps someone else to rank by hosting their content on your site.